Can virtual influencer Maya charm consumers into shopping on Myntra?

The Walmart-owned e-commerce platform kicks off the 18th edition of its biannual ‘End of Reason Sale’ with Maya and SRK.

Influencer marketing has been around for a when, but a relatively new development is now having India’s consumer marketplace by storm – the rise of digital influencers. For several yrs now, international manufacturers like Nike, Calvin Klein and Samsung, have flocked in the direction of this phenomenon. India followed match in January 2022, when it obtained its first digital influencer – ‘Kyra’.

And now, Walmart-owned e-commerce system Myntra has unveiled its initial digital vogue influencer – ‘Maya’.

Sunder Balasubramanian, main promoting officer, Myntra, shares, “Maya, a one of a kind agent of Myntra Manner Forward (FWD), will work as an influencer across social media. Along with this, ‘she’ will be a part of our social commerce piece alone in the Myntra Studio.”

“Maya will converse about various styles and trends. There will also be associations with various Myntra type squad influencers. Maya and our influencers will co-make traits and enable buyers to identify (tendencies), and also permit easier shopping ordeals.”

Myntra has introduced Maya, together with the 18th version of its biannual ‘End of Cause Sale’ (‘EORS’). Maya will be the ‘style hacker’ in ‘EORS-18’, supporting Gen Z to detect trends and presents. The electronic avatar goes by the ‘@maya_unlimited’ tackle on Instagram, and is imagined to be based mostly out of Bengaluru in Myntra’s digital universe.

Balasubramanian provides, “As pioneers in this space, we recognize the have to have to marry international breakthroughs with what’s trying to keep the following generation excited, and reimagine the landscape each and every now and then. Maya is set to turn out to be the supreme ‘style hacker’, location new benchmarks in the globe of fashion with her on-craze and experimental solution which

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