New E-commerce Web page Salt + Snow Provides a Far better Way to Shop for the Seaside or the Slopes

Avid surfers and skiers Kathy Thomas and Sara Zilkha have nine little ones between them and are frequently on the hunt for activewear for the whole family members. With a deficiency of selections and escalating resentment towards purchasing out-of-date male-targeted web sites, they decided to commence their individual e-commerce place: Salt + Snow, which formally launches currently.

“With the surge in the active-life style-apparel sector coinciding with the escalating needs in our every day life, we noticed firsthand that this was a have to have not being met in the on the internet marketplace,” says Thomas. “Niche and larger sized manufacturers are targeted on strongly increasing their energetic apparel, and there was not 1 one spot to entry a curated viewpoint on what these brands have to provide. Quite often the practical experience with lots of out of doors shops can be overtly masculine in aesthetic and messaging.”

Thomas was also fatigued of shelling out extensive days browsing various websites and not being able to locate what she wished, the two in terms of high quality and quantity. With a barrage of e-commerce websites in existence, there genuinely was not just about anything that stocked all the activewear she wanted to see and buy. “Women want to simplify their shopping working experience and get time again in their day as an alternative of scouring on-line to come across the info they have to have to outfit them selves, their associates, and their small children for whichever outside endeavor they are scheduling to make,” she adds.

Photo: Sara Zilkha and Kathy Thomas

For now, Salt + Snow is starting out small, with a curated assortment from 20 models. The cofounders decidedly place a target on a combine of major names and emerging expertise so that consumers can working experience

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