Seattle sisters direct quick-developing e-commerce startup offering ethnic manner items around the world

The Shobitam crew. Aparna Thyagarajan (much still left, 2nd row) and her sister Ambika (much right, second spherical) co-started the corporation 3 many years in the past. (Shobitam Image)

It started three many years ago right after a everyday dialogue about ethnic manner among former technological know-how executives.

Now sisters Aparna and Ambika Thyagarajan are foremost a rapidly-rising immediate-to-customer on line platform called Shobitam to democratize ethnic trend globally and make a difference for the weavers and artisans concerned. 

The entrepreneurs in the beginning began providing products on Etsy as a proof of principle. Early good results inspired them to launch the Seattle-primarily based startup, developing on their past experience at Microsoft and Cisco.

A massive problem was navigating by a highly fragmented sector that makes use of archaic procedures for on the net product sales of ethnic wear, Aparna stated. The startup centered on building an participating on the internet searching encounter for additional than 1,200 products and solutions by leveraging the newest software package.

“Technology is the core pillar of what we are,” Aparna said.

Aparna Thyagarajan. (Shobitam Image)

Unlike lots of corporations that were being compelled to shut down when the pandemic arrived, Shobitam noticed massive advancement in its client base owing to the influx of people today turning to on the web searching.

With higher sales, Shobitam identified more alternatives to advance its corporate social accountability system.

“It’s not just about building persons search great by way of our merchandise, but we want to do fantastic to our community of weavers and artisans, who we function with straight,” Aparna stated.

The next-biggest employment sector in India right after agriculture is the handloom sector. Most of the classic handloom weavers and artisans Shobitam is effective with struggle along the poverty line.

So the corporation released a software

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