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Key articles and need-to-know insights for e-commerce and technology professionals today:
1. Report: US Online Sales to Grow 4.8% in Crucial Holiday Season
Online sales during the crucial US holiday season are expected to rise 4.8 percent from a year earlier as retailers go all out to woo inflation-hit consumers with even bigger discounts and promotions, a report from Adobe Analytics showed on Thursday. The sales are also expected to grow at a much faster pace and hit $221.8 billion for the period between Nov. 1 and Dec. 31 which includes some of the biggest shopping days such as Cyber Monday, Thanksgiving and Black Friday. That compares with $211.7 billion a year earlier.
Adobe said the holiday season would see heavy discounts this year, especially in the toys, sporting goods and furniture categories, with markdowns peaking at 35 percent. Last month, Mastercard’s SpendingPulse report forecast a 6.7 percent rise in online sales during the holiday season. Retailers such as Walmart , Target and Macy’s prepare months in advance for the all-important season as it brings in nearly a third of the industry’s annual revenue in a good year. With Amazon.com hosting its second Prime Day sale in October, holiday shopping is expected to start as