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In 1995, the late and legendary Harvard Business School professor Clayton Christensen introduced his theory of disruptive innovation right here in the pages of Harvard Business Review . The idea inspired a generation of entrepreneurs and businesses, ranging from small start-ups to global corporations.
Almost three decades later, debates have emerged around how the theory should be applied in the real world especially within the tech start-ups that have driven so much economic growth .
In this episode, Harvard Business Review editor Amy Bernstein and a panel of expert scholars discuss the legacy of disruptive innovation, including what Christensen got wrong about it, and how the common perception of “disruption” has drifted away from Christensen’s initial idea in recent decades.
This episode will give you a new perspective on what makes a strategy succeed in the long term. It originally aired on HBR IdeaCast in October 2022 as part of a special series called 4 Business Ideas That Changed the World. Here it is.
AMY BERNSTEIN: Welcome to 4 Business Ideas That Changed the World, a special series of the HBR IdeaCast. In the 1980s, Clayton Christensen was in his 30s, the business guy at a startup. The company was making ceramics out of advanced materials, and it was able to take over the market niche from DuPont and Alcoa. That experience left Christensen puzzled. How could a small company with few resources beat rich incumbents? The question led to his theory of disruptive innovation, introduced in the pages of Harvard Business Review in 1995, and popularized two years later in The Innovator’s Dilemma.
The idea