Impact on Market and Business Strategy

We discuss how China’s livestream industry enables brands to connect with Chinese consumers in an engaging and interactive manner and relevant marketplace regulations. E-commerce giant Alibaba’s Taobao Live has top market share in this industry,  followed by Douyin, Kuaishou, JD.com, and Baidu.


China’s livestream industry has witnessed exponential growth in recent years. This medium offers brands a unique opportunity to connect with Chinese consumers in an engaging and interactive manner.

In 2022, the total revenue of China’s e-commerce livestream sector is projected to reach RMB 1.2 trillion (US$180 billion) with total of 660 million viewers. This figure is expected to further grow to RMB 4.9 trillion (US$720 billion) in 2023, according to a 2021 iResearch report. This will account for 11.7 percent of total e-commerce sales in the country, injecting new impetus into the economy.

Livestream functions as a key means for brands to boost sales and for smaller operators, such as farmers, to have better access to consumers. It grew exponentially during the pandemic, which promoted people to shop online and gain interactive and immersive experiences amid lockdowns. Currently, the e-commerce giant Alibaba’s Taobao Live has taken the lion’s share of livestream, taking up 68.5 percent of consumers, followed by Douyin and Kuaishou. Other major Chinese internet players like JD.com and Baidu are also trying to grow their presence in the market.

In this article, we explore how livestream can generate profits and what are the effective ways to enter this massive market.

What is livestream and why is it popular?

The typical livestream session, enabled by mobile devices, features hosts promoting and selling goods while customers watch, chat with others, and shop, all at the same time. Livestream allows hosts to answer call-in questions from audiences in real time, which significantly enhances shopping experiences and attracts

Read More

How Business enterprise Coalitions Can Have a Strong Local Impact

In 2010, a coalition of nearly 40 CEOs and institutional leaders, all from smaller cities and rural parts in West Michigan, joined forces all-around a regional talent-progress effort and hard work termed Expertise2025. In doing the job with each other, they hoped to be equipped to do a thing that none of them could do individually: enable West Michigan come to be a major-20 location for employment.

To realize that objective, they seemed to the product of one particular of their possess: Fred Keller, the CEO of Cascade Engineering, a nearby plastics-producing business. When Keller launched Cascade, in 1973, his overriding intent was to aid folks achieve their prospective — with “people” that means not only workforce but also clients, suppliers, and even the citizens of West Michigan, where by he had lived and labored his total existence. Profits, he figured, would be the purely natural consequence of a caring and disciplined business enterprise ethos.

In the a long time that adopted, Keller grew Cascade into what for a time became a person of the world’s most significant Certified B Corps — that is, a business with a community-profit purpose backed by legal-board accountability for its social and environmental impacts on employees, communities, and modern society. That commitment to a men and women-very first strategy and to practising “stakeholder” capitalism at dwelling in their neighborhood was what prompted Keller and his Talent2025 peer CEOs to do the job jointly.

Nowadays it is obvious they have been appropriate to feel that way. Now with triple the amount of customers, Talent2025 businesses use more than 20 per cent of the region’s workforce. They are working with their collective clout to rally other nearby and state leaders to innovate in 3 regions: expertise improvement (college readiness and literacy for small children, and up-to-date

Read More