3 golden graphic design rules for e-commerce businesses

3 golden graphic design rules for e-commerce businesses

The graphic design landscape has evolved to accommodate more players than ever. Thanks to intuitive digital tools, it’s now possible for those with little knowledge of the industry to use graphic design for different purposes. This has helped to pave the way for more intuitive website development in the world of e-commerce design.

Where designers and artists would formerly lead the way in graphic design, business owners and marketing teams alike can now turn their visions into a reality with relative ease. In fact, it may only be a matter of taking an introductory course in the field to create fully functional websites or collaborate in a more meaningful way with designers.

The Amazon website on the Wayback Machine

The Internet Archive’s Wayback Machine shows us what the Amazon website looked like back in 1999 (Image credit: Internet Archive / Amazon)

But when seeking to incorporate graphic design into your eCommerce business, it’s essential to obey the key principles and design rules when developing your website. These graphic design rules have evolved and matured over years of web development, trial and error and the emergence of sophisticated technologies.

As we can see from old examples of websites from the late 1990s provided by Wayback Machine, the earlier incarnation of the internet was hindered by the sluggish pace of dial-up connections, which forced designers to abandon high-quality images in order to ensure that all browsers could load pages without taking too long. 

This helped to foster some of the biggest website design principles, such as the visual hierarchy in which the most important content appears ‘above the fold’, which was essential in appealing to users with all kinds of screen pixelation and various loading times. The limitations of the early internet also saw simplicity take hold.

Despite Google’s growth into one of the most technologically advanced firms

Read More