In this episode of On Record PR, Gina Rubel goes On Record with Deborah Farone, founder of Farone Advisors, LLC, to discuss best practices for personal business development for lawyers and other professionals. Deborah is the author of Best Practices: Marketing and Business Development for Law Firms, which is a book published by PLI and based on more than sixty interviews with successful law firm leaders and marketers, general counsel and innovators in the profession. Earlier in 2022, Deborah was inducted into the Legal Marketing Association Hall of Fame. She also is a fellow of the College of Law Practice Management.
During the past two decades, she carved out a niche by distinguishing herself as the chief marketing officer of two of the world’s most prestigious law firms. Prior to diving into legal marketing, however, she worked at a global management consulting firm, Towers Perrin, now known as Willis Towers Watson. She’s also well-versed in the work of public relations agencies like that of Furia Rubel, having worked at Ketchum Communications.
How did you go from working in-house at a law firm to founding Farone Advisors?
I was fortunate. I had a long shelf life. I was at Debevoise as their CMO for 14 years and then Cravath for 14 years. I had been at an agency, I had been at a consulting firm, and I thought the one thing I hadn’t done was consulted on my own. Although when you’re in-house, you’re constantly consulting the people that you work with, I thought this would be something that I’d want to do as my next step. At the same time, I was thinking about it, PLI asked if I would write a book and I thought, “That’s great. I’m going to consider the book my first client.” As it