DUBLIN–(BUSINESS WIRE)–The “Africa B2C E-Commerce Market 2022” report has been added to ResearchAndMarkets.com’s offering.
Rapid B2C E-Commerce sales and Internet penetration growth in Africa projected
E-Commerce currently accounts for a small percentage share of total retail sales in Africa, indicating a major potential for future growth. Most of this growth comes from the rising Internet penetration across all countries in Africa, bringing a higher adoption of online shopping practices by Africa’s emerging consumers.
South Africa and Nigeria display a higher card adoption than Egypt, Kenya and Morocco
Africa’s largest B2C E-Commerce markets include South Africa and Nigeria, having the highest E-Commerce sales values in comparison to Egypt, Kenya and Morocco. In both countries, the majority of payments were conducted with cards, compared to a bigger share of the total payments stemming from cash-based payments in Egypt, Morocco and Kenya. In terms of local competition, one of the leading companies in these markets includes Nigeria-based Jumia. Jumia and other regional players face strong competition from cross-border online shopping platforms such as AliExpress and Amazon, which are gaining popularity among digital consumers in Africa.
Key Topics Covered:
1. Management Summary
- Internet Users in Africa, in millions, and Share of Worldwide Internet Users, in %, 2021e-2025f
- B2C Internet Penetration in Africa, in % of Population, by Sub-Region, February 2022
- Internet Penetration in Africa, by Selected Countries, incl. Egypt, Kenya, Morocco, Nigeria, South Africa, in % of Population, March 2021
- Mobile Internet Users in Sub-Saharan Africa, in millions, and Mobile Internet Penetration, in % of Population, 2020-2025f
- Breakdown of Internet Traffic in Africa, by Device, in %, by Country, incl. Egypt, Ghana, Kenya, Madagascar, Morocco, Nigeria, Rwanda, South Africa, Togo, Tunisia, Zambia, Compared to Africa and Worldwide, January-March 2022
- M-Commerce Sales Share in the Middle East and Africa, in %