Brazilians have jumped into investing.
A new wave of individual investors has emerged in the heart of Brazil’s bustling markets, ready to navigate the complex world of finance. The number has rocketed to around five million today from about 600,000 in 2017, according to Brazil’s stock exchange, B3 (for Brasil, Bolsa, Balcão). And those who are 25 to 39 – generally millennials – account for almost half of them.
To help these novice investors, whose balances are mostly too small for professional financial advisers, B3 decided to complement its free online investment education with a conversational AI assistant – also free.
B3’s copilot doesn’t give stock tips, investment advice or broker recommendations. Instead, it’s a quick, direct way to decipher financial terminology that can sound like a foreign language and deliver answers that have been curated by B3’s experts. It can explain stocks, bonds, and how to find a broker, as well as more complex fincancial instruments.
“There’s a lot of information on the internet, but it’s hard to find the right content,” says Christianne Bariquelli, Superintendent of Education at B3, who speaks of the assistant as a bridge between knowledge and action. “This solution is for Brazilians who already invest but are at the beginning of their journey or people who want to invest but lack the information they need. Some investors need safe sources of information to confirm the offers they are receiving from financiers or the internet. We want our AI assistant to provide them with safe information from the source.”
