Safexpay Launches One-click Checkout to Tackle Cart Abandonment for E-commerce

Aasaan aims to on-board retailers throughout all retail segments in the Center East and India

  • Aasaan Checkout’ solution to enhance conversion costs for Direct-to-Consumer brand names and e-commerce marketplaces who do not have their have app
  • The platform presents retailers the opportunity to considerably increase their conversion costs by up to 30%

Safexpay, a leading payments answer business, has introduced Aasaan Checkout, a 1-simply click checkout resolution, to handle the problem of cart abandonment and increase conversion prices for digitally enabled corporations. The platform specifically caters to Immediate-to-Client (D2C) manufacturers and small to mid-sizing e-commerce marketplaces that do not have dedicated cellular apps. Aasaan Checkout aims to maximize conversion prices by up to 30% in comparison to current degrees.

Crafted with scalability in mind, Aasaan Checkout can seamlessly manage large transaction volumes, guaranteeing clean operations even for the duration of peak intervals. The system permits end users to onboard and utilise it without any minimal threshold boundaries in conditions of buy quantity or other parameters.

In accordance to a report, the ordinary cart abandonment amount in India is approximately 51%, which raises to 70-75% throughout festive seasons, ensuing in considerable income reduction to e-commerce companies. These significant abandonment costs are mainly attributed to inconvenient and time-consuming checkout encounters that demand guide enter of particular specifics. MSME e-commerce players and D2C brand names running exclusively through world wide web browsers, with out their own cellular apps, are significantly affected by these difficulties. Implementing Aasaan Checkout not only increases conversions but also drives repeat gross sales and boosts the buy price for merchants.

Safexpay has established a intention to on-board much more than 250 merchants about the upcoming yr, with a distinct focus on expanding its presence in the Middle East and India.

A big ongoing challenge confronted by various providers is obtaining and analysing info that supplies valuable solution insights from numerous e-commerce platforms. Aasaan Checkout’s consolidated dashboard delivers a complete overview of marketing campaigns throughout Meta platforms such as, Fb and Instagram, as well as Google services. This dashboard contains information from distribution channels like internet websites and marketplaces (e.g., Amazon, Meesho, Myntra).

Ravi Gupta, Founder and Chief Executive Officer at Safexpay said, “In today’s rapid-paced e-commerce landscape, several brands wrestle to collect exact and actionable info concerning their product insights. Aasaan Checkout’s advanced analytics option resolves this challenge by removing any minimal threshold, ensuring accessibility for businesses of all measurements. Merchants can now correctly keep track of their marketing campaigns across common platforms and get valuable insights to tailor targeted promotions. With these strong attributes, organizations are empowered with the necessary applications to prosper in the aggressive e-commerce market. Our general goal is to offer shoppers with an uncomplicated checkout experience and improve conversions.”

Currently, users can experience Aasaan Checkout even though purchasing at decide on retailers on WooCommerce. Heading ahead, it will also be out there on Shopify. With these partnerships, the e-commerce platforms will become far more available to merchants while streamlining the integration system. In the coming months, new options will be additional to further improve merchant centricity and shopper practical experience, fostering consumer gratification and loyalty.

By introducing Aasaan Checkout, Safexpay aims to empower firms in the digital realm by furnishing them with a seamless and person-helpful checkout system that drives higher conversion rates of up to 30%. The platform’s focus on accessibility, scalability, and integration partnerships demonstrating Safexpay’s commitment to supporting organizations triumph in today’s aggressive e-commerce landscape.

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About Safexpay:
Safexpay, a Paygate India enterprise, is a top provider of payment and banking methods. With a global existence, Safexpay offers tailor-made payment gateways, payouts, and neo-banking solutions to corporations of all measurements. The company’s marquee white-label solution allows companies to take and disburse payments under their own manufacturer. Safexpay’s Unified System guarantees safer and decentralised transactions within just a worldwide community of payment alternatives. With a determination to excellence, Safexpay has acquired the believe in of about 100,000 merchants around the globe.

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