Brightcove Expands E-commerce Capabilities With New Platform Integrations

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Brightcove is integrating with Shopify, Instagram and Salesforce to help corporations push earnings by powering their e-commerce operations with interactive online video

BOSTON — Brightcove (NASDAQ: BCOV), the world’s most trusted streaming technological innovation firm, currently released new integrations with Shopify, Instagram and Salesforce Gross sales Cloud to its video cloud system. The integrations are built to permit organizations to access, interact and activate audiences with immersive, interactive, and live and on-need online video written content.

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“We’re energized to combine Brightcove’s system with Shopify, Instagram and Salesforce Income Cloud. The integrations will support our shoppers boost income, arrive at a broader audience, and develop client loyalty by incorporating movie content into their channels,” says Marty Roberts, SVP of Item Approach and Marketing and advertising for Brightcove. “Video-very first methods are an helpful way to activate potential buyers and raise product or service sales. At Brightcove, we are committed to offering modern equipment for our buyers to provide significant benefit and assist them travel impactful organization success.”

The integrations will assistance Brightcove clients combine and analyze video throughout well-known e-commerce websites and social media:

  • The Shopify integration permits people to connect their on the internet retailer to their Brightcove online video cloud through the Shopify app market. Instantly from in Shopify, users can now accessibility and research their online video catalog, publish videos to their storefront, and create are living movie events to stream to opportunity shoppers with a chat functionality to engage viewers. The Brightcove app also provides general performance and engagement analytics within Shopify, creating it much easier to evaluate video clip ROI.
  • The Instagram integration places the social network as a publishing spot in Brightcove’s platform. Shoppers can now right drive their video articles to Instagram as a Reel or on their Feed to achieve broader audiences with their model information.
  • The Salesforce Income Cloud integration lets Brightcove prospects to sync information immediately from Brightcove’s Audience Insights alternative into Salesforce. Entrepreneurs and campaign teams can now far better analyze movie and viewer facts within Salesforce’s Income Cloud and Advertising Cloud to get perception-pushed steps for their outreach and marketing endeavours.

Brightcove’s most current integrations assist its mission to assist corporations reach their goals by means of video clip-very first articles procedures. “The integrations are part of our portfolio of options to aid providers of all sizes attain focused audiences, activate prospective buyers, and emphasis their strategy with actionable insights and analytics,” shared Roberts.

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About Brightcove Inc.

Brightcove produces the world’s most reliable, scalable, and protected streaming engineering methods to develop a greater link amongst organizations and their audiences, no issue the place they are or on which units they eat written content. In additional than 60 international locations, Brightcove’s smart video system allows firms to sell to shoppers extra correctly, media leaders to stream and monetize content material far more reliably, and each individual organization to communicate with group customers additional powerfully. With two Technological know-how and Engineering Emmy® Awards for innovation, uptime that constantly sales opportunities the sector, and unmatched scalability, we continuously force the boundaries of what movie can do. Observe LinkedIn, Twitter, Facebook and Instagram. Take a look at

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Joseph J. Nuñez, Director of International Communications and Community Relations
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