As a community world wide web enhancement agency celebrates just in excess of two many years in business, its founder reflects on the agency’s expansion though wanting ahead to the long term.
Luanne Brown begun eTool Builders, a Grand Rapids-based mostly provider of web-primarily based application options for the automotive aftermarket, in 2001.
Brown, who has a track record in technological know-how and e-discovering, had the idea to commence a business within the industry immediately after attending a Specialty Tools Market Association (SEMA) demonstrate in Las Vegas.
At the time, she set out to get started her business initiatives with a concentrate on marketing methods for the sector — exclusively animated coaching instruments.
Brown, nevertheless, started to understand a gap in web presence inside the sector early on in her new enterprise.
“When I got into this industry, I understood they had been about 15 decades behind the relaxation of the entire world and weren’t even online at all,” Brown claimed.
She began attending other trade demonstrates, networking, writing article content and doing the job to placement herself as an expert to aid corporations in the automotive aftermarket sector changeover to an online existence. Her 1-lady, boots-on-the-ground solution started to acquire traction, and she expanded her team and scope as the agency commenced to increase.
“I put collectively a crew and commenced carrying out sites exclusively for the automotive aftermarket and type of what’s distinctive about them,” she explained.
Currently, eTool Builders fills the gap Brown to start with witnessed by assisting customers with web site progress, data administration, e-commerce implementations and internet promoting remedies to expand their corporations.
The business presents a customized written content management system for purchasers to edit and command their very own content material, as perfectly as a product or service info manager for